Disturbing pictures portraying sexual harassment situations by Colombian photographer Lineyl Ibáñez and a group of Graphic Design students aim to raise awareness about the role of women within Reggaeton music industry.
The campaign #UsaLaRazón promoted on Facebook and Twitter asserts that 8 out of 10 women that listen to Reggaeton feel ‘harassed’ by the lyrics. Campaigners claim that Reggaeton lyrics and music videos undermine women and identify their image as mere sexual objects.
Pictures are inspired in the most popular Reggaeton songs worldwide where sexual harassment, denigration of women or rape actions are explicit. Under the slogan “be rational, music should not denigrate you” (original slogan in Spanish: “usa la razón, que la música no denigre tu condición”) this campaign aims to provoke a reaction in young women, the biggest target audience for this music style.
The campaign started in Colombia but has quickly spread all over the world through social media. The idea came as a result of an academic research that shows how women simply accept certain music content.
Campaigners have made very clear that critics are just against music content and sexist visual image that Reggaeton music industry promotes.
Photo credit: Usa la razón Official Facebook page